Ah the holidays are here.

What’s better than the diamond-like twinkle of holiday lights lining houses throughout the neighborhood and, of course, Tiffany’s seasonal displays full of real diamonds, white-gold, sapphire and platinum?

It’s amazing to think that it was this time last year I started this blog and my TiffanyCollector.com website. To celebrate, I’m offering a special 5% off sale for my website’s inventory. Just use the code “newyork” during check-out and the discount is yours! Use it as many times as you like and please tell your friends. I’ll be offering it until January 2nd of ‘08.

Many of you know that I had to start my website to set myself apart from the fakes that started flooding eBay around the holidays last year and, low-and-behold, they’re back again now. This time last week there were roughly 1,400 pieces of Tiffany jewelry on eBay, probably 80% fake. Now there are more than 2,600 and, from the looks of them, about 98% fake. I’m sure that my fellow legitimate sellers will quickly agree that even though we pride ourselves on the authenticity of the pieces we sell, having all those fakes on eBay makes all of us feel uncomfortable.

Since eBay seems happy to leave us all fending for ourselves, I’d like to run through a list of ways buyers can help insulate themselves from the muck covering the floors of eBay’s auction halls.

How can eBay let someone with zero feedback who has been a member for only three days list ten pieces of the SAME Tiffany & Co item? I understand that some people may be wanting to sell a piece of jewelry to get some extra money together for the holidays, but even collectors don’t keep ten of the same piece around and if they did, they probably wouldn’t find themselves suddenly in the position where they need to sell all ten at once which all happen to be in “brand new” condition. Consider this step 1 in spotting spotty sellers. eBay, I’m saying this to you too.

As much as I detest the exorbitant fees that I have to pay PayPal (which have only gotten worse since eBay took them over), I am happy to get that added layer of security on transactions. I hope everyone watches out to avoid sending checks, or worse yet, money orders or western union, to these shady sellers who have started emerging from the dark shadows. This warning isn’t an exaggeration, I’ve had some customers have sent me green cash. Now I pride myself on running my business with untarnished honesty but not all sellers are so honest and, this time of year more than any other, we need to be watching out for sellers who only take money orders or cheks. That’s step 2 in keeping yourself safe, traceable transactions.

Also, if you’re doing business with someone for the first time, take a look at their feedback rating. A good look. If someone has 2000 feedback but it’s all penny items in the last month and they’re now trying to sell high ticket pieces en masse that’s a red flag. I’ve spotted many seller who try to artificially puff up their feedback rating just to create an illusion of honesty and prey on eBay’s inability to notice trends like this AND on people’s good nature. Step 4, don’t just glance at feedback, examine it.

Speaking of what goes under eBay’s radar, there are a lot of misspelled “Tiffffany” items on eBay recently. I believe that this is also an attempt to slip past the screening processes that eBay has on Tiffany & Co. listings. Collectors are not prone to misspelling their collections. One typo could be an accident, ten is probably fraud. Step 5, a Foux-lex isn’t a Rolex and Tiffffany isn’t Tiffany

Watch the rocks. Tiffany only uses superb diamonds in their pieces. VSI’s the name of the game. SI or Included diamonds are not used in authentic Tiffany pieces. It’s ONLY the best for them. And on the quality of metals, Tiffany does not plate or fill. Older pieces may be 14k gold but new pieces do NOT use 14k. It’s the best jewelry and they maintain the BEST quality so watch out for “Tiffany Style” pieces that don’t come anywhere close to meeting Tiffany’s standards. Step 6, if Tiffany wouldn’t have it in their stores, you shouldn’t have it in your Watch List.

Last year, the big fake thing was the “PLEASE RETURN TO TIFFANY” sterling silver collection. This year, it’s onyx beads with a silver toggle. Now if you look at my website, I do have some vintage pieces with silver and onyx beads without toggle. This is all 10-15 year old authentic vintage pieces. Tiffany’s new line does not have silver beads, just a silver toggle. From the look of things, it’s counter fit’s hottest item. Be careful of this new line showing up on eBay, especially in sets. There’s no way that so many of these sets could have been sold and then placed on eBay in such a short time without a GREAT many of them being knock-offs. I have yet to see an authentic set on eBay. Step 7, if it couldn’t possibly be the real thing, it isn’t.

Let me wrap up that slight rant by wishing everybody happy and safe shopping.

On a more personal note, Marc’s finished his LSAT and is taking a well-deserved break. Michael’s continuing to work through his growing list of home-improvement hobbies. He took a tumble off a ladder the other day but is fine. Vito took me shopping to Nordstrom’s today, which I love, and after he recovered from a spell of sticker shock, we got home and had a fine day gardening.

ps..if anyone would like to add to this list of hazards, please comment and share ^_^