Blue Ribbon Blues
It’s funny…just two weeks ago I was musing that it’s been a while since eBay summary banned me for selling real Tiffany (as they used to like to do). Then I got a notice from eBay that they’re getting rid of their PowerSeller ranking. But…for a decade we’ve been working on climbing the PowerSeller ladder for the wonderful incentives; 15% off final value fees is what lets us offer nice things like free domestic shipping and complementary gift wrap on many orders.
That’s being phased out. The new “gold star” will be the blue “Top Rated Seller” ribbon. According to eBay, the ribbon will be worth a whopping 20% off final value fees. It’s a fantastic incentive, but those PowerSeller stars that we’ve been working hard toward for so long will be capped at 5%. I know it may not seem like a lot, maybe only around $4 or $5 difference per transaction, but those are savings which we have been happily been able to pass along to our clients.
Ebay assured me at length, while dismissing my concerns, that these measures are meant to weed out dishonest sellers. But if this incentive switch is meant to make eBay a safer, more inviting place for people to shop, why spend 10 years baiting us honest sellers with the PowerSeller rankings just to slash them so dramatically? There’s nothing stopping the systems from being fairly combined; the power sellers I’ve asked are, naturally, reaching for the highest mark to reflect the quality they consistently offer. With the Blue Ribbon discount, I could probably start offering patterned tissue instead of solid when gift-wrapping. There’s no need to threaten us honest sellers with cutting incentives and, as great as the Blue Ribbon might seem on paper, I’m seeing a lot of sellers who have less than glowing feedback, a couple even selling blatant forgeries, sporting a “Top Rated Seller” badge.
Of course, in our particular field of fine jewelry, the greatest concern we have is for our clients. With the ease that some classes of seller seem to be able to acquire a blue ribbon (according to one source, “some scammers will even setup 100+ accounts just to make themselves look like a trustworthy seller), I’m most worried that the line separating the good from the bad just got blurrier.
It seems to me the height of irony that, in their effort to remove counterfeits from some sellers stores, eBay is creating a stronger incentive for the dishonest few to counterfeit their own feedback.
ps…for any other fans of courtroom drama, I got to sit mere meters from Kenneth Starr (my new celebrity crush) and Gerald Ullman (also riveting) during a moot court proceeding this week at Santa Clara University School of Law. I was wearing a peach-cashmere sweater set and gold Peretti jewelry. In a courtroom filled with law professors and students in shades ranging from charcoal to navy, I hope I stood out enough to catch his eye.
